Our approach was to craft a bold yet minimal brand system that balanced function with style. Inspired by clean Scandinavian design and modern sport culture, we created a visual identity anchored in a geometric logomark and a versatile type system. The brand palette reflected warmth and energy, paired with neutral grounding tones for flexibility across digital and physical touchpoints. Alongside the identity, we developed social media templates and marketing assets that translated the brand seamlessly into day-to-day communications. This cohesive toolkit allowed the studio to maintain consistency while still experimenting creatively.