Our approach was to craft a design system that echoed Gigi Montrose’s philosophy of understated elegance. We introduced a clean, editorial-inspired layout with elevated typography, subtle colour palettes, and immersive photography to let the garments take centre stage. The digital store was built with Shopify, ensuring scalability while incorporating advanced product display features and customer experience tools. The design balanced minimalism with storytelling, giving each collection room to breathe while maintaining a strong sense of identity. Behind the scenes, integrations with analytics, inventory management, and customer data platforms created a robust system to support both immediate sales and long-term growth.